Feeding the Kids Horsemeat
Discovering that horsemeat has been substituted for beef in some of the food we buy is shocking: so is the fact that most people carry on buying it.
View ArticleIs the Green Campaign Over?
Robert Swan, a man who formed a company dedicating to preserving the Antarctic, has said that the current messages climate change aren't working. Consumer psychologist Philip Graves explores why we...
View ArticleBan Government Before You Ban Nudges
People are understandably concerned about the ways in which government and regulators might be applying so-called nudge theory to their lives. But is arguing against nudge-style tactics, just an...
View ArticleThe Funniest Market Research Finding I've Ever Read
Often market research is funny in hindsight, when it reveals how wrong it can be. Sometimes the questions themselves are so silly they're funny even before anyone answers them.
View ArticleThe Secret to Losing Weight
As someone who spends his working life studying consumers and, in particular, their unconscious minds, I often reflect on the difficulty of eating a healthy diet. A recent observation caused me to...
View ArticleFive Reasons We Impulse Buy
Is your house full of products that you don't use? Why is it that we keep buying things we don't need? The answer lies in your unconscious mind and how retailers have learned to exploit it.
View ArticleGoogle Glass is Going to Blind You: But Don't Worry
Wearing Google Glass could distract your mind with disastrous consequences, apparently. Although someone thought trains would be lethal to travel on and some people thought turning on the Large Hadron...
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